Brighter Healthcare supports the healthcare sector with a range of high quality marketing services. We pride ourselves on our customer service, saving our clients time and providing a great price for marketing that delivers results. Our strong relationships with suppliers ensures that you get the best options at amazing prices.
What is our secret for creating marketing that works?
We have found that the secret to marketing that delivers results is a mix of powerful design, persuasive words and a true empathy with your audience. This is more important within the healthcare sector than any other.
Brighter Healthcare will support you in successfully marketing your organisation or company so that you get the results you need.
We focus on boosting your brand identity which will make sure that potential customers don’t pass you by. Our inhouse design service means that we can take your requirements from start to finish.
How we can support you
Each client works with a dedicated Account Manager so that they can fully understand how you like to work. Our media planning allows you to plan for the year ahead, make the most of special media offers and get more for your budget.
Once we have discussed your budget with you, we can then put together a bespoke media plan to target your audience across the range of media channels you need to achieve your objectives.
Your Brighter Healthcare Account Manager will work with you to identify your target audience and we will research the best channels, publications and media to reach that audience. We are here to reduce your workload and part of our service is to manage the relationships with media suppliers, so you don’t have to.
As standard we proofread all copy that you supply, working as an extension of you and your team to ensure every piece of marketing is of the highest quality.
We are media buyers and we use our well-established relationships with the media suppliers to secure you the best possible prices for the best possible positions.
Our multi-channel approach
Brighter Healthcare works with a wide range of media channels on a daily basis and we are definitely strong advocates of the multi-channel approach to marketing.
By having a diverse range of marketing media, it is possible to reach a much higher percentage of your target audience.
For example: the complicated world of outdoor advertising!
Brighter Healthcare can organise entire outdoor advertising campaigns on your behalf, to catchment and budget, enabling the targeting of specific locations where prospective customers live or shop, along with commuter rich locations, tapping into the relevant customer market.
Media channels typically utilised by our current clients:
- National press and associated healthcare supplements
- Local press and associated healthcare supplements
- National & local magazines
- Digital advertising eg. social media campaigns, digital display, PPC
- Out of home/outdoor advertising (‘OOH’) eg. bus sides and shelters, billboards, train and tube stations, shopping centres, gyms
- Direct Mail campaigns – these can be bespoke solo flyers – hand delivered through doors, or enveloped items sent with the Royal Mail
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